Social Media Consultation Assignment    

Coca-Cola was founded in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. Coca-Cola has the strategy to keep millions of customer with the promotion called “Open Happiness" will be released worldwide. The central message of "Open Happiness" is an invitation to billions around the world to pause, refresh yourself with a Coke, and keep enjoying one of the simple pleasures of life. The "Open Happiness" was seen in the shops, on billboards, television commercials and print advertising along with digital and music components. They use social media sites like Facebook, twitter, instagram, and YouTube. On twitter they have about 2,737,241 followers. They frequently post new promotion and limit time like “open happiness” is relevant for their customers. Normally they put random thing on twitter in order to promote their product. For example, sometime they make advertising with picture and short message of Coca-Cola. Also they use celebrities to promote Coca-Cola and make more famous around the world. They do this certain thing to attract their customer to their company as well.

The brand coca-cola is a soft drink which is the world’s largest beverage company. On Pinterest coca-cola has pictures that show their brand, the shape of the bottle, associate polar bears drinking coke, and shows that coke can bring families together. Red is the dominant color when you think of coca-cola. Pinterest has many different boards with different themes like “Keep Discovering," “Be Together," and “Be Active." On YouTube, they have many advertisements that have celebrities endorsing the product like Penelope Cruz, and athletes like LeBron James. These commercials also have the audience engaged in what the main message is, which is that if celebrities are cool enough to drink coke, I must be to.  Social media is important to the coca-cola business because it helps to inspire moments of optimism and happiness and build their brand.

Coca Cola it’s one of the most recognizable brands in the world. It’s main page on Facebook  has attracted 63 million fans. This has helped them for example to publicize its Olympics and Euro 2012 ad campaigns. Most of the updates this year have been to promote Coke’s polar bear adverts as well as the company’s charity work to help the Arctic.  I believe thanks to they  got a lot of fans they can promote their product . They have created new options as apps , one of them is called ‘When will happiness strike’ that is basically a video reel of its ads and another called ‘Ahh Giver’ that allows users to send a personalized message and a free Coke to a Facebook friend. One of their other strategies,  Coca-Cola also has Facebook pages for its other products such as Diet coke and Coke zero, however these have far fewer fans. But Interestingly, the Diet Coke page has attracted two million ‘likes’ by posting daily updates of fashion content and pictures of the Diet Coke man. The pictures that they they post is about good looking men, showing their muscle. I believe they do that because they want to have more fans for the Diet Coke, and the audience that they are persuading are women. However the Coke Zero page has 4.2 million fans despite the fact that it is generally updated only a few times per month. I believe that is because coke zero’s flavor is better than Diet coke or maybe because nobody likes Diet Coke as much as the others cokes so they don't even have to be updating the page for Coke Zero, and of course they do update daily the Coca Cola page because is where they got more fans and is their main product.

The Coca Cola company through the years of their existence have learn to adapt to the usage of different social medias. When it comes for big companies such as coca cola, instagram is a good source for them to promote their coca cola drinks, and encourage their followers to continues buying their product. As of today, coca cola has 377,771 followers which is a huge amount of followers. Going through coca cola’s instagram pictures for each holiday of the year they come up with the most creative picture one could ever imagine. For example, the one picture that got most of my attention was the one saying, “ GOT AN IDEA FOR A THANKSGIVING DAY BALLOON?” with the central object being a coca cola coke made out of balloons of the exact corresponding colors. Finally, Coca cola created a video of unwrapping a coke destined to be a pre-holiday video making a visual connection to Christmas.

Group Progress Report 2

Our group is composed of four members and we divided our role into four parts. We started working on our presentation and so far, Sajni contributed the role of showing the process of how easy it is to illegally download movies by doing the research using iseek.com. Ana has done research using google scholar on how movies get leaked online first. Lissania has the work of conducting research on what is the process and consequences of illegally downloading movies. Joselin has the job of doing research on how movies are easily copyrighted by using www.mass.gov.

We decided to use Google Docs PowerPoint in order for us to work in our presentation together even if we are not together as a group. We can see and also edit each other’s work to improve our presentation and help each other out as well. In our PowerPoint we will add pictures and try to add effects to make our presentation come alive so the audience won’t get bored and will be fascinated and learn something new. In the actual day of our presentation we hope to give out the information in the right way to the audience; leaving them with a little more of information on the topic we chose to do research on. Each member will have their own part with information assigned to them presenting it to the audience when it’s their designated turn.   

The sources that we're using in our presentation contribute a lot on our project. Lissania has used UHD library as a source. She found interesting information. Her role is to find what is the process and consequences of illegally downloading movies. So far she has found that recently, a string of lawsuits have been launched against individual downloaders in a way that has never been seen before. The RIAA (Recording Industry Association of America) had been suing individual illegal downloaders of movies, forcing them to pay a settlement for each individual song or movie downloaded (usually $750 each), with the RIAA choosing the number of songs they want the accused to pay for. If the downloader wants to take the RIAA to court, he or she may end up having to pay even more for each downloaded movie. This information we believe is important because it gives to our project interesting information.

Social Resume Assignment 

http://anaasilviaaa18.weebly.com

Blog Assignment 7: Privacy Scavenger Hunt

Senator Rockefeller Questions Whisper About Privacy Practices : The Senator Rockefeller has asked the Whisper company which is an app for iOS and Android phones questions concerning their privacy practices and policies. They have said they respect the users privacy and their desire to not be tracked. In the other hand, the Guardian revealed on how the whisper does in fact track the users messages and specifically gives out the precise time and location of the message. From my view of point, now a days we as the users of different apps are not 100% secured of not having the apps tracking what we post. Even if the app ensures the users they respect the privacy settings they have.
FCC Levies $10 Million Fine Against Carriers for Breach of Consumer Privacy: The Federal Communications Commission  gave a fine up to $10 million to TerraCome and YourTel American phone companies. The fine was given to them for storing their customers private information on unprotected internet servers where anyone around the world can access it. Also, in the last month the FCC made a settlement with Verizon reaching $7.4 million over privacy violations after they released consumer call information to the National Security Agency. These companies try to be sneaky into not wanting the FCC to know they're putting the customers private information in the internet where millions of people can easily have access to it. In my opinion, I find this to be violating the customers privacy and agree with FCC to fine them with that huge amount of money.
EPIC Urges Department of Transportation to Protect Driver Privacy: The website EPIC has sent detailed comments to the National Highway Traffic Safety Administration urging them to protect drivers privacy the technology called vehicle-to-vehicle also referred as to V2V. This V2V technology allows drivers letting them know about impending crashes by warnings through transmitted data between vehicles. EPIC is urging the National Highway Traffic Safety Administration to do a more detailed assessment of the privacy and security of the V2V communications. Asking to have complete anonymity, to not collect personally identifiable information without the written authorization of the vehicle owner, make sure no data is store in no way, to adhere the Consumer Privacy Bill of Rights, and lastly to require an encryption of the V2V communications. After looking at this article I find this to be the right way of demanding the NHTSA to make sure the vehicle owners information is protected and giving them complete privacy.